Security seals became particularly popular as they increase the trust and credibility of a store in 50% of customers.

other popular words are 'proceed to checkout' (10 times).

in the majority of cases we see word 'checkout' (24 times).

Plus, the checkout button inscriptions may be different:

or add shopping cart icons (1 time) to the textual call-to-action.sometimes they embed visually complementary arrows (4 times).highlight the checkout button with color (26 times).Today's examples illustrate that online retailers mostly: You won't see arrows and additional icons even on the buttons of the largest eCommerce stores, and a laconic 'Checkout' is now used more often. Surprisingly, most of the pages became simpler and more minimalist. So, we decided to visit the same online stores once again to check the changes made to their shopping cart pages for the past 4 years. But times change and the approach to shopping cart design has changed too. This article was first published in 2011 when we picked 42 well-known online stores to analyze them and bring you the statistics on their cart usability.

The main objective of each shopping cart page is to lead the customer to the checkout, but how you can do it more effectively?

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